When I went to wine making school in Germany, the marketing professor on the first day of class wrote a sentence across the chalk board and said “All you need to do is remember this sentence and you will pass the class” It read “Wein ist nicht verkauft bis der auf die Mauer gepisst wert.” Whisch means “Wine is not sold until it is pissed against the wall” I raised my hand and said “In Amaerica we call that sell through.
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Scott Harvey, Winemaker |
